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What is earned media?

Here’s what you need to know when trying to get your story into the news. When it comes to newspapers or TV news, people want to hear about stuff that benefits and informs them. When your business or organization gets mentioned in the news, it’s known as earned media. Getting into the news simply boils down to providing the newsroom with information that’s beneficial to their audience. It used to be as...

How to increase sales wit...

Experts say 97% of all text messages are read, a statistic no other method of marketing communications can claim. The sound-bite nature of text messaging, also known as SMS for Short Message Service, makes it an easy glance for the recipient, and it can contain a link to more information for potential customers. Yep, SMS messaging can be extremely cost-effective, but your customer must choose to receive your...

No permission needed to m...

Did you get the memo? You don’t need permission to do what you want to do online. But your actions are public and you can be held accountable for them. Reddit co-founder Alexis Ohanian is writing a book about how online entrepreneurs don’t have to ask permission to do what they want to do. Indeed, the possibilities online for civic engagement, marketing, public relations and raw publicity are driven by an almost...

Awesome. Affordable. Easy...

Here’s something simple we’ve put together just to give you an idea of what you can have done as part of your social media, marketing and public relations efforts. This is a really simple but entertaining ‘calling-card’ video that we can put together for your website, Facebook page, or presentation to illustrate a few words about your business. Free Video Now! For a...

Free tools to measure and...

I’ve fallen victim to the very thing I’m helping clients manage. I’ve let my social media and website slide during a particularly busy time, and now that the dust is settling, I see that I need to practice what I preach. I advise businesses to create an action plan that lays out all of their social media and PR for the next 30 days. It’s a cool system that puts everything on one page, so you know exactly...

Communications that are easy and affordable

Putting a public relations expert to work building your brand is easy and affordable. At EZ Access PR there are no commitments, no contracts and no retainers.

Introductory Quickstart

You’re busy running a business, right? You could try to do everything yourself, and learn how to do it from scratch, but that would take hours and hours of your time. We’ve systemized the setup, and put professional writers to work so that you can jump in at very low cost and look like a genius!

AND FOR A LIMITED TIME, YOU’LL GET A FREE CUSTOM-MADE CALLING CARD VIDEO

WITH YOUR SERVICE!

We’ll include your message and brand logo in a video similar to ours that you can use on your website, blog, Facebook Page or on your email signature as a link. This is worth hundreds of dollars on its own, and we’re throwing it into our basic Starter Package!

The Do-It-Yourself PR and Social Media Action Plan

Perfect for small businesses and startups! The Do-It-Yourself PR and Social Media Action Plan gives you the roadmap that makes it easy to get thousands of dollars worth of free publicity for your business.